We are in unprecedented times.  Everyone’s life and business has been affected both personally and professionally. At this point we have all been affected by Coronavirus COVID-19.  For some of us, it has created an opportunity of growth, for others some sustainability and for others it has created devastation.  As business leaders, we are facing and being challenged with adversity. The determining factor in surviving is how we handle the adversity.

In these unsettling times, AltaPointe Health recognizes the need to transform its core healthcare model to navigate the path ahead. We are redefining success by tackling the obstacle of timely and appropriate access to both behavioral and primary care. We continue to implement best practices while adopting new technologies and strategies to increase our focus on whole-person care.

Several of Columbia Southern University’s College of Safety and Emergency Services professors are on double-duty as they join the front lines of the fight against the COVID-19 pandemic in the U.S.

In my role as a marketing company owner, a key part of my job is to stay tuned into the future. How is our world changing?  What’s coming next that will have an impact on our clients? Why will it matter? How do we best communicate these changes? And on it goes. 

Our South Baldwin area could be a business school’s case study in resilience. Weather events like Frederick in 1979, Ivan in 2004, and Katrina in 2005. The recession in 2008 and 2009. The Deepwater Horizon disaster in 2010.